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5 Emails Every Brand Should Be Sending

The essential five emails behind every healthy email program: welcome, follow-up, post-purchase, value, and win-back. What each one does, why it matters, and a quick win for building it. Includes a simple five-week build order if you are starting from zero. Free instant download.

Digital file1 fileBy Kevin Castaneda

Product image for D2C Lifecycle Audit — Email & SMS Scorecard

D2C Lifecycle Audit — Email & SMS Scorecard

Score your email and SMS program across 7 critical flows: welcome, abandoned cart, post-purchase, replenishment, browse abandonment, loyalty, and SMS. Built from 2025 research and real DTC benchmarks. Find your gaps. Fix them fast. Instant PDF download.

Digital file1 fileBy Kevin Castaneda

Product image for DTC Retention Funnel Framework

DTC Retention Funnel Framework

A practical framework for mapping the full DTC customer journey from first touch to win-back. Covers all 5 retention stages, the key flows that live in each, and the metrics that tell you if they are working. Use it to identify where your program is strong and where customers are falling through the cracks.

Digital file1 fileBy Kevin Castaneda

Product image for Email Campaign Board. Calendar and Request System

Email Campaign Board. Calendar and Request System

Stop managing email requests over Slack and scattered docs. The Email Campaign Board is a simple calendar and intake system built for marketing teams. Stakeholders submit campaign requests through a structured form, you see everything on one calendar, and nothing slips through the cracks. Built by a lifecycle marketer who got tired of chasing briefs. Instant access.

Digital file1 fileBy Kevin Castaneda

Product image for The AI Email Copy Kit

The AI Email Copy Kit

Prompts and frameworks for writing marketing emails with AI that sound like you wrote them. Includes the Brand Voice Extractor, five ready-to-use prompts for welcome, promo, post-purchase, win-back, and newsletter emails, the De-AI Checklist of 10 patterns that make AI writing obvious, and an editor prompt that fixes any draft. Works with ChatGPT, Claude, or any AI assistant. Instant download.

Digital file1 fileBy Kevin Castaneda

Product image for The Email Metrics Cheat Sheet

The Email Metrics Cheat Sheet

Every email metric that matters, explained in plain language. Covers open rate, CTR, CTOR, conversion rate, RPR, and more, with healthy benchmark ranges for each and a short list of metrics to stop obsessing over. A quick reference you will come back to every time you report on a send. Free instant download.

Digital file1 fileBy Kevin Castaneda

Product image for The Email QA Pre-Send Checklist

The Email QA Pre-Send Checklist

Run this before every send. 21 checks across copy, links, personalization, segments, rendering, and deliverability, ending with a final gut check. The PDF has clickable checkboxes so you can reuse it digitally for every campaign. Five minutes here saves you from the apology email later. Free instant download.

Digital file1 fileBy Kevin Castaneda

Product image for Welcome Flow Checklist — Free Resource

Welcome Flow Checklist — Free Resource

7 research-backed checks every DTC brand should run on their welcome series. Find out if your first impression is costing you revenue — and exactly what to fix first. Free instant download.

Digital file1 fileBy Kevin Castaneda

Product image for Your First 90 Days in Lifecycle Marketing

Your First 90 Days in Lifecycle Marketing

A practical roadmap for anyone stepping into a lifecycle role or getting handed email for the first time. Three phases: learn the landscape, ship small wins, build the system. What to do in each phase, the questions to answer, the mistakes to avoid, and what a strong first quarter looks like. Free instant download.

Digital file1 fileBy Kevin Castaneda

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